Creations from the fair trade
Dana Esteline was born from the meeting of two women: two backgrounds, but the same state of mind - the principles of Fair Trade.
After several years spent in East Africa, Nolwenn Brunel returned to her native Brittany. Little by little, she imagined this shop with spicy colors where art and craft are mixed and merged. D'Addis et d'ailleurs appears on the web in September 2007 and integrates in its new collections more and more design products of a revisited ethnic style... products entirely handmade from fair trade.
With a scientific background and speaking several languages, Stéphanie Souchon wanted to change careers and naturally turned to her country of origin: Argentina, from which she imported a delicate craft that was little known in Europe under the Alter Casa brand.
In 2009, the former became a supplier to the latter and the pair learned to work together to create a joint project: Dana Esteline, in 2011, aimed at professionals.
A commitment in the feminine
In total coherence with their personal ethics, their commitment goes beyond entrepreneurship. Focusing on female-dominated exchangesIt also takes into account the principles of Fair Trade, both upstream and downstream, in France and in Ethiopia, with the social and solidarity economy presiding over the entire sector.
Their main commitments are pre-financing of orders, fair remuneration and working conditions worthy of the craftsmen, sustainable commercial partnerships, short marketing circuits, use of local raw materials (silk, natural dyes, clay....), waste treatment and recovery of waste water. Finally, the transformation of certain products is entrusted to the staff of the Ateliers Briochins, ESAT (Etablissement et Service d'Aide par le Travail) of Ploufragan (22).